Everything we do starts with insight. We analyze real data—search behavior, performance signals, conversion patterns—so every strategy is grounded in how your audience thinks, searches, and acts. We build systems that attract, engage, and convert at every stage of the funnel.
This isn’t guesswork. It’s precision.
We understand that no matter the channel, our challenge is consistent in determining how we communicate value and maintain two-way engagement through multimedia, data-driven, and repeatable marketing communications strategy to drive actions. Only 20% of companies use advanced analytics to determine the effectiveness and optimization of sp
We understand that no matter the channel, our challenge is consistent in determining how we communicate value and maintain two-way engagement through multimedia, data-driven, and repeatable marketing communications strategy to drive actions. Only 20% of companies use advanced analytics to determine the effectiveness and optimization of spending by channel. We walk the path to purchase to build repeat relationships, using analytics and predictive modeling at scale.
Customer journey mapping is hard. That's because it's never-ending and constantly evolving based on every interaction. These micro-moments compound, telling a clearer picture with every click, share, comment or like. 86% of buyers will pay more for a better customer experience, aligning multi-channel platforms. And while we're able to lis
Customer journey mapping is hard. That's because it's never-ending and constantly evolving based on every interaction. These micro-moments compound, telling a clearer picture with every click, share, comment or like. 86% of buyers will pay more for a better customer experience, aligning multi-channel platforms. And while we're able to listen in, your customers are reacting to your brand, attributing the direct effectiveness of your marketing programs.
The startup, on-demand, and small business marketplace is still a new and fierce frontier that requires innovative marketing advice from partners who are deeply entrenched in the particularities of branding, product management, and creative. 73% of companies do not have an effective relationship between sales and marketing. BrandBright pr
The startup, on-demand, and small business marketplace is still a new and fierce frontier that requires innovative marketing advice from partners who are deeply entrenched in the particularities of branding, product management, and creative. 73% of companies do not have an effective relationship between sales and marketing. BrandBright provides you a holistic marketing strategy approach, so your company can get the best competitive advantage to lower lead & acquisition costs.
With the consistent introduction of varying revenue streams and channels, the opportunity for profit grows, but so does the complexity. That’s where we come in. 85% of customers will manage their online and buying cycle relationship without talking to a human this year. BrandBright works to anticipate the next step in the customer journey
With the consistent introduction of varying revenue streams and channels, the opportunity for profit grows, but so does the complexity. That’s where we come in. 85% of customers will manage their online and buying cycle relationship without talking to a human this year. BrandBright works to anticipate the next step in the customer journey over time—repeatable—so you can focus more on revenue, more on attribution, and more on solutions that yield a recurring customer through automated marketing.
Access to your customer has changed. And, the entirety of marketing & communication platforms—and resultant customer expectation—is continually progressing. It extends learning across multiple platforms and transforms sometimes one-dimensional learning into three-dimensional experiences. It’s immediate. It’s tailored. Most importantly, it
Access to your customer has changed. And, the entirety of marketing & communication platforms—and resultant customer expectation—is continually progressing. It extends learning across multiple platforms and transforms sometimes one-dimensional learning into three-dimensional experiences. It’s immediate. It’s tailored. Most importantly, it’s opportunistic to drive consistent qualified leads. That's why 70% of marketers are planning to increase their budget. Are you ready?
The internet, software, digital media, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler and marketing more effective. That's why 86% of companies use predictive behaviors to create more personalized experiences. But behind the curtain are fluctuating challenges in understan
The internet, software, digital media, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler and marketing more effective. That's why 86% of companies use predictive behaviors to create more personalized experiences. But behind the curtain are fluctuating challenges in understanding changing algorithms, best practices and technical and tactical currency—challenges our firm stays current and thinks collaboratively two steps ahead.
The way people consume information is ever-evolving, so conveying your content and the single most important point to maintain communication must adapt quickly. BrandBright has a better way. 94% of consumers plan to purchase from a business they follow on social. Our content marketing approach creates and distributes valuable, relevant, a
The way people consume information is ever-evolving, so conveying your content and the single most important point to maintain communication must adapt quickly. BrandBright has a better way. 94% of consumers plan to purchase from a business they follow on social. Our content marketing approach creates and distributes valuable, relevant, and consistent content to attract and retain a specific audience doing business in a human and helpful way.
Organizations are typically marketing-led or sales-led, but how often are they customer-led? It sounds crazy, but your best salespeople may in fact be your customers. 100% of people are people! They tell us what we need to hear to drive impact. BrandBright helps you own your customer experience, aligning channels, and departments to bette
Organizations are typically marketing-led or sales-led, but how often are they customer-led? It sounds crazy, but your best salespeople may in fact be your customers. 100% of people are people! They tell us what we need to hear to drive impact. BrandBright helps you own your customer experience, aligning channels, and departments to better leverage your influencers to discover, nurture, mobilize, and drive more revenue through social listening.
Maintaining the integrity of your public image is an inseparable part of your business. Your brand is a matter of trust: building it, sustaining it, and proving it time-after-time. It’s the total of external and internal perceptions. We help to authentically craft that story. 64% of customers connect more through experiences. We deliver m
Maintaining the integrity of your public image is an inseparable part of your business. Your brand is a matter of trust: building it, sustaining it, and proving it time-after-time. It’s the total of external and internal perceptions. We help to authentically craft that story. 64% of customers connect more through experiences. We deliver marketing solutions that do more than just convey your message—they make your brand unique, memorable, and consistent interactions.
Chief Strategist & Managing Partner, BrandBright
John Fazio doesn’t just build marketing strategies—he builds momentum. With decades of experience across agencies big and small, he’s a rare mix of creative intuition and analytical firepower. He’s led brands through launches, turnarounds, and full-funnel growth—always focused on one thing: what actually works.
As the lead strategist at BrandBright, Fazio sets the vision and keeps the team moving with precision. He heads up our crew of specialists out of Syracuse, NY, overseeing the development of high-performance campaigns, data-driven dashboards, and marketing systems that do more than check boxes—they drive revenue.
He's not chasing hype. He’s building platforms that scale. That includes JADE, the custom-built analytical tool he designed to cut through the noise and surface what your customers actually care about. Combine that with his obsession for automation, segmentation, and ROI, and you've got a strategist who doesn’t just optimize—he weaponizes data.
Sure, he predates the internet boom (and yes, his college experience was blissfully email-free). But don’t let that fool you—he sees what’s coming before most people catch up.
At BrandBright, leadership isn’t behind the scenes. We lead from the front—serving as your core strategic partner and primary point of contact. Our team strikes the balance between high-level consulting and in-the-weeds execution, so we don’t just advise—we build.
We operate as a collective of experienced, independent strategists and creatives. Together, we create brand systems, campaigns, and platforms that leave a mark on people, business, and culture.
Always intentional. Always measurable. Always built to last.
Start thinking differently in ideas and execution! We differentiate ourselves from the crowd by consistently delivering impressive results. That's how we continue to build our brand to better build yours.
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