Get to Know John Fazio - Your Marketing Expert

From national award-winning marketing campaigns to local start-ups, I have run point for account relationships and project management out of Syracuse, NY, and throughout the country.

I have spoken in multiple associations, seminars, and keynotes in large and small. My marketing expertise and consultation has been in-demand among leading best practice & expertise in the industry. 

I specialize in evaluating and optimizing marketing tech stacks to ensure every tool serves a purpose—and every integration drives performance. I align technology with strategy to eliminate friction.

I’ve earned certifications across key platforms—including Google Ads, Google Analytics, HubSpot, and Meta—giving me the technical fluency to lead strategy and execution across the full marketing stack. These aren’t just checkboxes—they’re tools I use every day to drive smarter decisions, sharper campaigns, and stronger results.

The results speak for themselves—and so do my partners. I’ve earned consistent praise from clients and industry leaders for delivering strategic clarity, measurable impact, and marketing systems that actually perform. The trust we build shows up in testimonials, long-term partnerships, and a track record of growth across industries.

I don’t do cut-and-paste strategy. Every business is different—your goals, your audience, your data, your challenges. That’s why everything I build is tailored: grounded in insight, tested in execution, and designed to solve the problems that actually move the needle. Templates don’t grow companies. Strategy does.

Certified in Google Analytics 4 (GA4), I bring deep knowledge of event-based tracking, audience segmentation, and performance attribution—giving clients real visibility into what’s driving growth and where to optimize.

Certified in Google Ads Manager, I design and optimize high-performing campaigns across search, display, and YouTube—driving qualified traffic, improving ROAS, and scaling spend with precision. Every dollar is tracked. Every move is intentional.

Meta certified, I create high-performing Facebook and Instagram campaigns that drive engagement, conversions, and real results. From audience targeting to creative testing and performance scaling, I turn Meta’s platform into a growth engine.

Certified in HubSpot Marketing and Sales Hub, I build connected systems that align marketing and sales—from lead capture and automation to pipeline management and reporting—so every stage of the funnel works smarter and converts faster.

Certified in Salesforce, I help teams streamline lead management, align sales and marketing efforts, and build reporting systems that track the full customer journey—turning CRM data into decisions that drive revenue.

Certified in Marketo, I build and manage automated campaigns with reporting frameworks that track engagement, lead quality, and ROI—giving teams clear visibility into what’s working and where to optimize.