Leadership. Clarity. Execution. Without the Full-Time Price

When you're deep in the day-to-day, it's easy to lose sight of strategy. Operations take over, execution stalls, and marketing becomes reactive instead of results-driven. That’s why high-growth and evolving companies have long relied on fractional leaders in finance, HR, and IT—to bring clarity without the cost of a full-time executive.

The same model works for marketing.
A fractional CMO brings senior-level strategy, leadership, and accountability—without the overhead.

I don’t just build your marketing strategy—I architect the system that supports it. My process is structured, proven, and built to scale: from defining the roadmap to overseeing execution, aligning your team, and driving measurable results. I embed with your team to streamline workflows and increase efficiency. 

You'll also gain full access to my reporting dashboards, performance tools, vetted vendor network, and trusted freelance talent.

This monthly retainer covers any agreed-upon marketing strategy, execution, and implementation as directed by the client. During the engagement, I will allocate time and resources to initiatives prioritized by the client, with scheduling and scope remaining flexible based on evolving needs.

All work completed during the engagement—including strategy, creative, and deliverables—remains the sole property of the client.

Over the years, we’ve worked with companies around the country to help them achieve their most aggressive digital sales and marketing goals. The data collected showed us the common characteristics the organizations that see the most success all share, as well as which universal inbound and lead generation strategies and activities yield the greatest bottom-line results to clear action steps and recommendations to enhance operations, efficiencies, and metrics to increase your bottom line. 

If there are one thing sales have over marketing, sales have little trouble proving its worth to the company. They simply point to a number and claim, 'we did that.' Marketing isn’t so cut-and-dry. Our revenue attribution model identifies which marketing actions have contributed to actual bottom-line revenue, and by how much, fundamentally changing how you approach marketing and improving financials within your organization. 

The one-time project fee will cover building key performance indicators, predictive modeling & dashboards, forecast revenue, assess lead and profitability projections, recommend budgets, and identify an impressions-to-revenue funnel through leads, acquisition, and customer lifetime. Our custom dashboard will give you a fully-integrated, plug-and-play and predictive tool that will do more than what you're viewing in any third-party platform. Our project fee begins with a one-time fee at $3,000.

Whether you need full strategic support, high-performing content, or a technical fix, I bring the tools and experience to make your email marketing work harder. My custom-built technology gives you access to real-time data, smarter segmentation, and automated workflows that drive repeat sales and stronger customer relationships. I partner closely with your team to ensure your message lands in the right inbox, at the right time—with impact. I master the tech, so you can master the conversion

I begin with a comprehensive email deliverability audit to uncover the technical and strategic issues keeping your emails out of the inbox. This includes reviewing authentication protocols, spam triggers, sending practices, and IP/domain reputation. From there, I implement a revised email strategy designed to improve inbox placement and overall performance. You'll receive near real-time reporting that tracks next steps. I also provide ongoing strategy consulting based on performance insights.

The monthly service retainer will be used for email marketing, content & creative campaigns, and managing ESP on the client's behalf. My vision will build technology for teams to communicate cordially—delivering messages that are personal, relevant, and emotionally intelligent. All work performed for the client, including original work, will remain the property of the client. The investment for this service is $1,895/month with a three-month minimum commitment. 

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. This can be overwhelming to put together when you are new to the game. It takes time to design the right ideas that fit the foundation of your company. And there are lots of factors to think about. The goal of a brand workshop is to get under the hood of your company's beliefs, purpose, vision, values and personality and inject new perspectives.

The benefits of a brand strategy workshop cannot be underestimated. They help you step back from the day-to-day to make new connections about your brand. I gain clarity and confidence in the strategic direction of your brand, company, and culture. I shape perceptions that your value is unique. I reach consensus on what the brand stands for and what it means for its customers. I identify your ownable differentiator. I guide internal and external communications to build emotional connection.

The one-time fee will cover our Brand Workshop to align your team around a clear and compelling story covering two business days. We explore your company’s unique value and truth, create a common language to talk about it, and rally your team. BrandBright will work closely with your team to develop your brand’s essence, purpose, and personality. A deliverable hones in on your customer benefits, build your brand’s position, and identify tactics to transfer seamlessly into successful campaigns.

You get a master of social natives on your side — an expert that knows the latest trends and is constantly pushing your brand to the next level. A strategist who thinks in hashtags and a creative who speaks in 280 characters or less. One who is an internet expert who will dig deep into your audience and your industry, and make it their mission to elevate your brand on any channel, from Instagram to Facebook to LinkedIn and beyond to create content that not only inspires, but meets your goals. 

Social is where we choose to be. Every day. 2.5 billion monthly Facebook users, trillions of tweets, and an estimated 264 million #nofilter selfies (probably an estimate). Everyone and their mother is posting stories of their #SundayFunday. In the sea of social, you’re faced with the daunting task of standing out — and it’s sink or swim. That's why our brands work harder, so we work harder, collaboratively, to build & earn trust. We build more than a channel, we make your brand come to life. 

The monthly service retainer will be used for social media marketing, content & creative campaigns, and channels implemented on the client's behalf. BrandBright agrees to manage organic and paid social channels, provide custom dashboards, identify influencer strategy & management, and listening. All work performed by BrandBright for the client, including original work, will remain the property of the client. The investment for this service is $1,595/month with a three-month minimum commitment.