Leading teams turning insight into action—aligning strategy, channels & performance so marketing actually drives growth.
Leading teams turning insight into action—aligning strategy, channels & performance so marketing actually drives growth.
I work at the intersection of strategy, technology, and human behavior to help organizations move past noise and into clarity. By aligning insight, channels, and execution, I build marketing systems that create meaningful engagement, drive measurable performance, and stand up over time—not just in a single campaign.
When you truly understand your audience, you don’t chase attention—you earn it. And when marketing is led with intelligence and discipline, growth follows with purpose, consistency, and credibility. Marketing should move people and markets—but only when it’s built to think before it acts.
Strategic. Human. Built to Perform.
I help organizations make smarter marketing decisions in environments where the stakes are real—long consideration cycles, multiple decision-makers, and little margin for guesswork. By combining advanced technology with human insight, I cut through complexity, align strategy with execution, and build marketing systems that deliver results you can defend—both in performance reporting and in the boardroom.
This isn’t marketing designed to keep pace.
It’s marketing built to lead.
Aligned to your objectives. Grounded in data. Designed to scale.
Whether you’re guiding buyers through a complex sales process or building trust at scale, effective marketing requires discipline, clarity, and intention. When you lead with insight, you don’t chase attention—you earn it. And when decisions are made with purpose, growth becomes repeatable, measurable, and sustainable.
Two engagement models—designed around how closely you need strategic leadership involved.
Senior-level clarity, delivered personally.
This model is built for founders, CEOs, and marketing leaders who need experienced judgment, strategic direction, and a trusted sounding board. I work directly with you to diagnose challenges, shape strategy, and guide high-stakes decisions—without layers, handoffs, or unnecessary overhead.
Direct consultation is ideal when the work requires focus, perspective, and ongoing counsel rather than a large execution team.
Common focus areas include:
Strategic leadership, scaled execution.
BrandBright is my extended team—senior specialists I trust to execute with precision across media, automation, analytics, and creative. I lead every engagement and stay directly involved, while BrandBright provides the depth and momentum needed to support larger initiatives and ongoing programs.
This model is best suited for organizations that need both strategic direction and consistent, performance-driven execution.
Common focus areas include:
In a world overloaded with content, ads, and noise, only the smartest strategy breaks through. Don’t deal in guesswork. Deal in signals. Patterns. Proof. Data is how you find your audience. Strategy is how to move them. Content is just noise if it’s not built on insight. Ads don’t perform if they don’t hit the right target at the right time. Social doesn’t convert if it doesn’t connect. That’s where we come in.
I use data not just to inform, but to predict, personalize, and outperform. The work isn’t built to look good in a pitch deck. It’s built to drive outcomes in the real world. This isn’t marketing for the past. This is marketing built for the now. Backed by data. Fueled by intelligence. And accountable to results. Always.
Welcome to actual marketing. The kind that works.
— John Fazio, Principal —
If you're still using Google Analytics 4 (GA4) just to track page views and bounce rates, you're missing the real value. GA4 isn’t just another dashboard. It’s a powerful tool to understand, shape, and optimize your customer journey in real time.
And in a world where attention is short and funnels are messy, that insight is everything.
Too often, pricing is treated like a final checkbox; something to figure out after your logo’s approved, your website’s live, and your messaging is baked. But here’s the truth: pricing should be a core part of how you define your brand, not a detail you bolt on later. Why? Because price is one of the first signals your audience gets.
Do you want more? More ideas? More results? More revenue? Are you getting the most ROI on how you spend your time? So, let's talk!
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