{"version":"https://jsonfeed.org/version/1","title":"John Fazio Marketing","home_page_url":"https://johnfaziomarketing.com","description":"John Fazio Marketing","author":{"name":"John Fazio Marketing"},"items":[{"id":"https://johnfaziomarketing.com/insights/f/ai-makes-marketing-faster-expertise-makes-it-matter","html_content":"

Artificial intelligence has made it easier to do more marketing.

","url":"https://johnfaziomarketing.com/insights/f/ai-makes-marketing-faster-expertise-makes-it-matter","title":"AI Makes Marketing Faster. Expertise Makes It Matter.","summary":"Artificial intelligence has made it easier to do more marketing.","date_modified":"2026-08-19T20:02:45Z"},{"id":"https://johnfaziomarketing.com/insights/f/marketing-analytics-shouldn%E2%80%99t-just-explain-what-happened","html_content":"

Most marketing dashboards are built for the people compiling the data. Not the people responsible for making decisions.\n\nThey aggregate platforms.\nThey report activity.\nThey generate charts.\n\nBut they rarely translate ma...

","url":"https://johnfaziomarketing.com/insights/f/marketing-analytics-shouldn%E2%80%99t-just-explain-what-happened","title":"Marketing analytics shouldn’t just explain what happened.","summary":"Most marketing dashboards are built for the people compiling the data. Not the people responsible for making decisions.\n\nThey aggregate platforms.\nThey report activity.\nThey generate charts.\n\nBut they rarely translate ma...","date_modified":"2026-03-18T21:07:29Z"},{"id":"https://johnfaziomarketing.com/insights/f/everyone-loves-a-cinderella-strategy-doesn%E2%80%99t","html_content":"

March Madness creates bad habits.

","url":"https://johnfaziomarketing.com/insights/f/everyone-loves-a-cinderella-strategy-doesn%E2%80%99t","title":"Everyone loves a Cinderella. Strategy doesn’t.","summary":"March Madness creates bad habits.","date_modified":"2026-03-18T20:59:09Z"},{"id":"https://johnfaziomarketing.com/insights/f/the-caddie-mindset","html_content":"

Why Marketing Leadership Is Course Management

","url":"https://johnfaziomarketing.com/insights/f/the-caddie-mindset","title":"The Caddie Mindset","summary":"Why Marketing Leadership Is Course Management","date_modified":"2026-02-11T19:15:04Z"},{"id":"https://johnfaziomarketing.com/insights/f/ready-for-a-better-swing","html_content":"

New development on my end.\nAfter nearly three decades working with growth-stage and established brands—across B2B, automotive, financial services, retail, and tech—I’ve noticed the same pattern repeat itself:\n\nSmart stra...

","url":"https://johnfaziomarketing.com/insights/f/ready-for-a-better-swing","title":"Ready for a better swing?","summary":"New development on my end.\nAfter nearly three decades working with growth-stage and established brands—across B2B, automotive, financial services, retail, and tech—I’ve noticed the same pattern repeat itself:\n\nSmart stra...","date_modified":"2026-02-10T17:59:31Z"},{"id":"https://johnfaziomarketing.com/insights/f/dont-bruh-me","html_content":"

There’s a quiet insecurity that shows up when seasoned leaders try too hard to sound young—and you see it in the language first.

","url":"https://johnfaziomarketing.com/insights/f/dont-bruh-me","title":"Don't 'Bruh' Me","summary":"There’s a quiet insecurity that shows up when seasoned leaders try too hard to sound young—and you see it in the language first.","date_modified":"2026-01-06T20:16:02Z"},{"id":"https://johnfaziomarketing.com/insights/f/creative-risk-commit-to-the-shot","html_content":"

In marketing, hesitation is the silent killer.\nBrands wait for perfect data, perfect approval, perfect timing—then wonder why their message disappears into the noise.

","url":"https://johnfaziomarketing.com/insights/f/creative-risk-commit-to-the-shot","title":"Creative Risk: Commit to the Shot","summary":"In marketing, hesitation is the silent killer.\nBrands wait for perfect data, perfect approval, perfect timing—then wonder why their message disappears into the noise.","date_modified":"2025-11-24T19:40:37Z"},{"id":"https://johnfaziomarketing.com/insights/f/the-financial-pressure-on-marketing-isn%E2%80%99t-a-crisisit%E2%80%99s-clarity","html_content":"

Every brand is tightening budgets, reallocating dollars, and rethinking what actually moves the needle. But let’s be honest—this didn’t happen because of the economy. It happened because marketing finally has to answer t...

","url":"https://johnfaziomarketing.com/insights/f/the-financial-pressure-on-marketing-isn%E2%80%99t-a-crisisit%E2%80%99s-clarity","title":"The financial pressure on marketing isn’t a crisis.It’s clarity.","summary":"Every brand is tightening budgets, reallocating dollars, and rethinking what actually moves the needle. But let’s be honest—this didn’t happen because of the economy. It happened because marketing finally has to answer t...","date_modified":"2025-11-14T18:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/after-the-announcement-making-it-stick","html_content":"

The deal’s done.\nThe announcement made noise.\nBut once the press fades, the question becomes: Can the story sustain itself?

","url":"https://johnfaziomarketing.com/insights/f/after-the-announcement-making-it-stick","title":"After the Announcement: Making It Stick","summary":"The deal’s done.\nThe announcement made noise.\nBut once the press fades, the question becomes: Can the story sustain itself?","date_modified":"2025-10-31T00:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/does-hype-meet-truth","html_content":"

Ever see a launch fall flat?

","url":"https://johnfaziomarketing.com/insights/f/does-hype-meet-truth","title":"Does Hype Meet Truth?","summary":"Ever see a launch fall flat?","date_modified":"2025-10-24T00:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/why-paid-media-demands-ongoing-adjustments","html_content":"

In paid media, one of the most dangerous assumptions is that once you launch a campaign, the hard work is done. The truth is, launching is only the starting line. Effective paid media management requires a continuous cyc...

","url":"https://johnfaziomarketing.com/insights/f/why-paid-media-demands-ongoing-adjustments","title":"Why Paid Media Demands Ongoing Adjustments","summary":"In paid media, one of the most dangerous assumptions is that once you launch a campaign, the hard work is done. The truth is, launching is only the starting line. Effective paid media management requires a continuous cyc...","date_modified":"2025-08-25T16:53:25Z"},{"id":"https://johnfaziomarketing.com/insights/f/mastering-brand-visibility-strategies-for-success","html_content":"

Introduction

","url":"https://johnfaziomarketing.com/insights/f/mastering-brand-visibility-strategies-for-success","title":"Mastering Brand Visibility: Strategies for Success","summary":"Introduction","date_modified":"2025-08-04T19:58:24Z"},{"id":"https://johnfaziomarketing.com/insights/f/ai-isn%E2%80%99t-the-magic-your-input-is","html_content":"

AI isn’t the magic. Your input is. AI isn’t a revolution in marketing. It’s the next evolution and a natural one at that. \n\nBecause in marketing, fluff in still means fluff out, just faster.\n\nThe real value of AI isn’t t...

","url":"https://johnfaziomarketing.com/insights/f/ai-isn%E2%80%99t-the-magic-your-input-is","title":"AI isn’t the magic. Your input is.","summary":"AI isn’t the magic. Your input is. AI isn’t a revolution in marketing. It’s the next evolution and a natural one at that. \n\nBecause in marketing, fluff in still means fluff out, just faster.\n\nThe real value of AI isn’t t...","date_modified":"2025-08-04T19:53:06Z"},{"id":"https://johnfaziomarketing.com/insights/f/the-smartest-questions-to-ask-before-you-hire-a-consultant","html_content":"

Hiring a marketing consultant isn’t just about finding someone with a flashy website or a long client list. It’s about finding the right fit for your business objectives, working style, and growth goals.

","url":"https://johnfaziomarketing.com/insights/f/the-smartest-questions-to-ask-before-you-hire-a-consultant","title":"The Smartest Questions to Ask Before You Hire a Consultant. ","summary":"Hiring a marketing consultant isn’t just about finding someone with a flashy website or a long client list. It’s about finding the right fit for your business objectives, working style, and growth goals.","date_modified":"2025-07-14T23:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/ga4-isn%E2%80%99t-just-a-reporting-tool%E2%80%94it%E2%80%99s-your-customer-journey-map","html_content":"

If you're still using Google Analytics 4 (GA4) just to track page views and bounce rates, you're missing the real value. GA4 isn’t just another dashboard. It’s a powerful tool to understand, shape, and optimize your cust...

","url":"https://johnfaziomarketing.com/insights/f/ga4-isn%E2%80%99t-just-a-reporting-tool%E2%80%94it%E2%80%99s-your-customer-journey-map","title":"GA4 Isn’t Just a Reporting Tool—It’s Your Customer Journey Map","summary":"If you're still using Google Analytics 4 (GA4) just to track page views and bounce rates, you're missing the real value. GA4 isn’t just another dashboard. It’s a powerful tool to understand, shape, and optimize your cust...","date_modified":"2025-07-01T17:46:07Z"},{"id":"https://johnfaziomarketing.com/insights/f/use-price-to-shape-your-brand-while-your-audience-is-listening","html_content":"

Too often, pricing is treated like a final checkbox; something to figure out after your logo’s approved, your website’s live, and your messaging is baked. But here’s the truth: pricing should be a core part of how you de...

","url":"https://johnfaziomarketing.com/insights/f/use-price-to-shape-your-brand-while-your-audience-is-listening","title":"Use Price to Shape Your Brand While Your Audience Is Listening","summary":"Too often, pricing is treated like a final checkbox; something to figure out after your logo’s approved, your website’s live, and your messaging is baked. But here’s the truth: pricing should be a core part of how you de...","date_modified":"2025-06-18T22:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/ux-isn%E2%80%99t-just-design-it%E2%80%99s-the-customer-journey-in-motion","html_content":"

Let’s clear something up: User experience isn’t just how your website looks. It’s how your brand feels.

","url":"https://johnfaziomarketing.com/insights/f/ux-isn%E2%80%99t-just-design-it%E2%80%99s-the-customer-journey-in-motion","title":"UX Isn’t Just Design. It’s the Customer Journey in Motion.","summary":"Let’s clear something up: User experience isn’t just how your website looks. It’s how your brand feels.","date_modified":"2025-06-10T23:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/custom-dashboards-aren%E2%80%99t-just-reports-they%E2%80%99re-clarity-on-demand","html_content":"

Let’s be honest: most dashboards don’t deliver insight.\nThey deliver noise.

","url":"https://johnfaziomarketing.com/insights/f/custom-dashboards-aren%E2%80%99t-just-reports-they%E2%80%99re-clarity-on-demand","title":"Custom Dashboards Aren’t Just Reports. They’re Clarity, On-Demand","summary":"Let’s be honest: most dashboards don’t deliver insight.\nThey deliver noise.","date_modified":"2025-06-03T23:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/mql-to-sql-to-wow","html_content":"

If there are one thing sales have over marketing, sales have little trouble proving its worth to the company. They simply point to a number and claim, 'we did that.' Marketing isn’t so cut-and-dry. But your sales and mar...

","url":"https://johnfaziomarketing.com/insights/f/mql-to-sql-to-wow","title":"MQL to SQL to WOW","summary":"If there are one thing sales have over marketing, sales have little trouble proving its worth to the company. They simply point to a number and claim, 'we did that.' Marketing isn’t so cut-and-dry. But your sales and mar...","date_modified":"2025-05-24T00:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/how-to-actually-track-roas-in-paid-search-without-lying-to-you","html_content":"

If you’re running paid search and reporting on ROAS like it’s the gospel (but you haven’t set conversion values or synced your CRM) you’re basically tracking vibes, not revenue.

","url":"https://johnfaziomarketing.com/insights/f/how-to-actually-track-roas-in-paid-search-without-lying-to-you","title":"How to Actually Track ROAS in Paid Search (Without Lying to You)","summary":"If you’re running paid search and reporting on ROAS like it’s the gospel (but you haven’t set conversion values or synced your CRM) you’re basically tracking vibes, not revenue.","date_modified":"2025-04-12T01:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/we-make-people-like-you","html_content":"

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. This can be overwhelming to put together when you are new to the game. Bu...

","url":"https://johnfaziomarketing.com/insights/f/we-make-people-like-you","title":"I Make People Like You","summary":"Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. This can be overwhelming to put together when you are new to the game. Bu...","date_modified":"2024-11-21T18:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/a-basic-integrated-marketing-flow","html_content":"

Marketing has many facets. Outreach and channel marketing strategy is ever-evolving. We try to simplify that at BrandBright. Each element in an effective integrated marketing communications campaign can be placed into a ...

","url":"https://johnfaziomarketing.com/insights/f/a-basic-integrated-marketing-flow","title":"A Basic Integrated Marketing Mix","summary":"Marketing has many facets. Outreach and channel marketing strategy is ever-evolving. We try to simplify that at BrandBright. Each element in an effective integrated marketing communications campaign can be placed into a ...","date_modified":"2024-11-20T23:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/brand-advocates-yield-more-brand-advocates","html_content":"

Discovering, nurturing, and mobilizing your customers as brand advocates creates unbridled potential for generating revenue. In a marketplace where consumers have more options than ever before, they expect brands to be t...

","url":"https://johnfaziomarketing.com/insights/f/brand-advocates-yield-more-brand-advocates","title":"Brand Advocates Yield More Brand Advocates","summary":"Discovering, nurturing, and mobilizing your customers as brand advocates creates unbridled potential for generating revenue. In a marketplace where consumers have more options than ever before, they expect brands to be t...","date_modified":"2024-11-06T23:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/digital-marketing-tips-for-your-small-brick-mortar-business","html_content":"

Consumers increasingly turn to the internet for everything from entertainment and food to finding a healthcare provider. If you're not leveraging online channels to promote your small business, you are likely missing out...

","url":"https://johnfaziomarketing.com/insights/f/digital-marketing-tips-for-your-small-brick-mortar-business","title":"Digital Marketing Tips for Your Small Brick & Mortar Business","summary":"Consumers increasingly turn to the internet for everything from entertainment and food to finding a healthcare provider. If you're not leveraging online channels to promote your small business, you are likely missing out...","date_modified":"2024-10-29T18:00:00Z"},{"id":"https://johnfaziomarketing.com/insights/f/listen-up-on-social-listening","html_content":"

","url":"https://johnfaziomarketing.com/insights/f/listen-up-on-social-listening","title":"Listen Up on Social Listening","summary":" ","date_modified":"2019-03-08T18:00:00Z"}]}